About Itz Why

Meet Your Coach


Certified Coach in Health & Wellness, Mastery Life Coaching, Member of the American Board of Hypnotherapy, 
Facilitator of Compassionate Integrity Training, Speaker, Writer


Lynn Lessell, the founder of Itz Why®, LLC and IPP Inner Power Partners® (IPP®), is passionate about having as many tools as possible to help her clients and colleagues. She is a certified health coach, certified mastery life coach, a member of the American Board of Hypnotherapy, facilitator of Compassionate Integrity Training, Certified in Functional Body Systems, trained under the National Board of Health and Wellness Coaches (NBHWC), and has a degree in business management and marketing.

Stress had control of Lynn’s life for decades. After discovering the secrets for taking back control of her life and learning how to redefine her happiness with the quality of every day she wanted, she declared her mission to help others the way she wishes someone could have been there for her.

She says, “You can’t do anything about what you don’t know you don’t know and I ask the right questions to help you figure it out and have success!”

She has been working with individual clients to neutralize their daily stress so they can take back control of their lives and have the quality they choose in every area.

Her research revealed that a large percentage of professionals struggle to find downtime and have the support system they are looking for which affects their emotional and physical health. The stats prove it and Lynn’s mission is to spread the word that you can minimize stress, be more productive and effective, and have support by taking back control of the life you want.  It can be done! She says, “If I can do it, anyone can!”

So, Itz Why®, LLC introduced IPP® as a small membership group at the end of 2021 by asking professionals of various industries one question… “What’s stress costing your business?”®

30 min Discovery Session

What’s your secret identity? Meet the Identity Coach & Find out!

The Why behind Itz Why® LLC


Lynn was constantly running on that daily hamster wheel of work and home routines; she felt lifeless inside until she hit rock bottom and finally discovered what she didn’t know she didn’t know about herself.

How can you expect others to ask what you want if you NEVER ask yourself ‘Who am I?” and ‘What do I want?’

Sacrificing yourself consistently can unknowingly begin to separate you from your identity until your individuality becomes so hidden, that you may not even recognize it yourself.

Her clients named her “The Identity Coach” because she helped them discover who they’ve always wanted to choose to be. She believes that you don’t have to hit rock bottom like she did before figuring it all out. Her mission is to be there for others the way she wishes someone would have been there for her. 

Lynn works with you to learn how to take back control of your life, and love who you are and what you do again to achieve your success potential to live the quality lifestyle you deserve.


As the Identity Coach, one thing that sets her apart from other coaches is what she refers to as her “Spidey sense”. She’s able to hear multiple layers below the surface of what someone says to help them. She can hear the things that are deeply buried within, the things you don’t hear yourself say out loud, and asks the right questions that provide the door that opens to a file that’s been stored long ago and possibly forgotten. The comfort level established in the first conversation becomes a priceless tool that invites you to explore inward and reveal what you didn’t know you didn’t know about yourself.

Clients thank her for changing their lives in remarkable ways. The work you’ll do together will help you simply experience the self-awareness that may have been ignored for a while.

You can’t do anything about what you don’t know you don’t know, and Lynn asks the right questions to help you figure it out and achieve your goals!

Founder of “ME” Monday® & The “ME” Monday® Method

Self-responsibility and self-care are what Lynn believes are vital ingredients for success in any area of your life which is why she created “ME” Monday® – a day each week to schedule something, no matter how small, for yourself.

In her own experience, this is an unexpected, instrumental additional piece of her formula that supports the improvement of your return on investment in any area of your life. Building relationships, after all, shows up in all areas of daily life.

Lynn sends a brief weekly inspirational article to subscribers every Monday. Her readers now have a new perspective on “Monday” and have expressed how much they look forward to their Monday “ME” time. Inspired by her readers, Lynn is also writing a book titled, Merging Me.

Subscribe to weekly “ME” Monday® motivational TIPS to kick the “HAVE-TO” habit!

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